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how it works

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Anyone from anywhere in any language can submit an idea. It only takes a minute. You can submit more than one idea.
  • Ideas can be submitted from May 3, 2021, to July 26, 2021
  • On August 3, 2021, the 100 finalists are announced.
  • $1,000 is awarded to each of the 100 to prepare for Demo Day.
  • Demo Day takes place on September 29. (GLC Live at 20 Monroe)
  • $20,000 is awarded to the winners of Demo Day.

2019 Demo Day Winners

Sympl. - Matthew Eleweke
Lawnbot - Kendall Hines
Polished Crown - Hailey Smith
Wearology - Gina Adams
Wormies - Luis Chen
Anvil - William Thatcher
Fourtifeye - Andrea Wallace
GRNoir - Nadia & Shatawn Brigham
CurlCase ® by Wear Your Curls - Felisha Rodriguez
U.F.O. - Jovan Naves
The Diatribe Theater - Marcel Price

2020 Comeback

In 2020, Start Garden pivoted The 100 in light of the COVID-19 pandemic, which hit entrepreneurs and small businesses especially hard. Our goal was to relieve as many entrepreneurs as possible of the burden to keep a roof over their heads and food on the table, while they navigated this unprecedented time.
In just 100 hours:

  • 430 applications were submitted
  • Funding requests totaled more than $5,500,000
  • 68 recipients were selected for the funds
Through The 100 Comeback Fund, we were able to award more than $300,000 to 68 entrepreneurs experiencing financial strain. See a list of recipients here.

Events

  • Launch Day- May 3, 2021
  • Submissions Close- July 26, 2021
  • SG 100 Winner Announcement – August 3, 2021
  • SG 100 Check Pick-up – August 4, 2021
  • SG 100 Check In (Product/Retail)- August 24, 2021
  • SG 100 Check In (Food/Service)- August 25, 2021
  • SG 100 Check In (Tech/Social Impact)- August 26, 2021
  • SG 100 Check In (Product/Retail)- September 22, 2021
  • SG 100 Check In (Food/Service)- September 23, 2021
  • SG 100 Check In (Tech/Social Impact)- September 24, 2021
  • Demo Day- September 29, 2021 (GLC Live at 20 Monroe)

sponsors

Fifth Third Bank

MEDC Smartzone

Our Community Foundation

Spectrum Health

Bank of America

Huntington

PNC Bank

Chemical Bank

Faurecia

Flagstar Bank

Lake Michigan Credit Union

Mercantile Bank

Choice One Bank

Economic DF

Macatawa Bank

West Michigan Community Bank